"...to the Traditional Thanksgiving Feast"?? Silly headlines. I know about these things. I am related to a silly headline writer. And I actually went to a school with a branch dedicated to silly headline writing and the other journalistic arts. You have to be on your toes about these things. That's what I've learned.
So...who would be "newly excited"? The story doesn't actually say. It does however include the statement "unlike other alcohol beverages, beer is economical" which, last time I looked, is a disservice to gin manufacturers everywhere. No, when I think of beer and "traditional Thanksgiving" - whatever that is - or any somewhat forced or at least formulaic family gathering I actually think that excitement may not be the characteristic you need to add. Over excitement can lead us in directions no one really wants even if turkey does make you sleepy. What might it better add? New levels of understanding and tolerance? Can beer do that? A moderate amount might once in a while. Additional thankfulness? I wonder.