You know there are gimmicks and gimmicks. There are things you know will never make it no matter how good they are and there are things, like Zima, that took way too long to die. Oddly, "space beer" might actually have a purpose according to the BBC:
Japanese beer brewed from barley which was grown on the international space station orbiting the Earth, has finally been tasted. The Space Beer will not go on sale, but should help scientists decide which crops astronauts could take with them on prolonged space flights on future missions exploring places like Mars.
The Earth Times reports that 100 litre (50 six packs) were brewed and that "thirty people will be chosen in a lottery to sample a few millilitres each of the beer in January" Apparently its case can be described as "normal" - yum...normal is my favorite taste. Sure beats abnormal.