Sheep herds? There must be. Yes, I say - yes! And likely a few gulls, too, with this much being sold:
The Icelandic love of specially-made Christmas beers knows no bounds this year…that is until all of it has been sold. Nearly 500,000 litres of Christmas beer have been sold in Iceland so far this year — and that does not include sales of ‘normal’, standard beers which are available year-round. The most popular Christmas beer is once again Danish; but its Icelandic competitors are close behind. Already by yesterday 473,000 litres had been sold since Christmas beers became available in the middle of November.
Do you see what I mean? I mean, Iceland has only 320,000 people and Christmas beer was only released in mid-November. So, that is a lot of beer per person - man, woman and child - over the last five weeks or so. If this chart has any meaning, I don't see any difference in strength for these beers. We read it's a bit darker, has more taste. What the hell does that mean? Jolabjör seems to have a cultural place that might be not quite explicable. This blog seems to suggest it's a "cross between mulled wine and a barley wine... a sweet and spicy beer with a rather large body" but also, disconcertingly, requiring "typical goat taste."
Good luck to them. Good Yule. Enjoy the goat taste.