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You may recall that 7-Eleven decided to launch its own private label beer and it came out in April. After a bit of hunting I found some in West Virginia. I’ve already done a “tasting” of Game Day Light and was significantly less than impressed.
The press release for it said a lot about the recession, markets, and affordability. As for taste:
Brewed with the highest quality malts and hops, Game Day Light (110 calories per 12 ounces, 3.9 percent alcohol by volume) has a clean, crisp taste with a smooth malt finish while the hops flavor is bolder in Game Day Ice (155 calories per 12 ounces, 5.5 percent alcohol by volume).
I already had the Light. Let’s try the Ice.
Light straw and clear with a white fizzy head. Aroma is very light and a little perfumey. They claim there’s more hops than in the Light, but I’m not detecting them in the aroma. Taste is light and seems to have a bit more hoppiness to it, but not much. I’d say that this is better than Game Day Light, but that’s a pretty good definition of “damning with faint praise”.
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