CNN’s Eatocracy blog has an interesting post up about the craft beer scene in Japan, with a focus on Coedo Brewery.
Earthquakes and blackouts aside, it hasn’t been easy for Coedo, founded in 1997 by boss [Shigeharu] Asagiri’s father-in-law. It wasn’t until prohibitive laws against small commercial breweries were repealed in 1994 that a microbrew scene in Japan could emerge.
Even since then, breaking the chokehold the big four Japanese brewers – Asahi, Kirin, Suntory and Sapporo – have on the domestic and international beer market has been a challenge. What Coedo produce in a year is the equivalent to what just one of the big boys produce in a day.
The taxman in Japan still takes around $2.50 on every liter of beer brewed there, which has led to the big breweries creating cheaper “beer-like” drinks (alcoholic and often additive-rich) and further diluting the market among a local population more familiar with types of sake than varieties of beer.
“For most (Japanese) people, beer is just beer, no one orders it by name; it’s no fun, but it should be,” says Asagiri. “Beer is exciting!”
Eatocracy: Craft beer from the Land of the Rising Sun
(tip o’ the hat to Max)
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Craft beer in Japan is from Hop Talk - Beer. Life. Blog.